Brand and Communications Coordinator

Public Relations
Victoria Island, Lagos State
October 28, 2025
Full Time

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Job Description

Voltaire Lifestyle Services Limiterd are the owners of GAIA AFRICA Club and Gaby Lagos, luxury brands, situated in Victoria Island in Lagos State. It is a hospitality company with a Premiumrestaurant, a private business club house and event management.

We are recruiting to fill the position below:

Job Title: Brand and Communications Coordinator

Location: Victoria Island, Lagos
Employment Type: Full-time

Job Summary

  • The Brand and Communications Coordinator leads GAIA AFRICA’s communications strategy, overseeing branding, media relations, digital content, event promotion, and social media.
  • This role requires a dynamic communicator with strong strategic thinking, execution ability, and an understanding of premium women-focused networks.

Key Responsibilities

  • Develop and execute annual communications and social media strategies aligned with GAIA AFRICA’s brand vision.
  • Oversee all social media platforms, ensuring consistency and high engagement.
  • Create content and approve messaging for newsletters, websites, press releases, and executive communication.
  • Collaborate with internal teams for event promotions, PR campaigns, and membership marketing.
  • Manage third-party agencies and vendors (e.g. PR firms, designers, digital marketers).
  • Monitor media coverage, digital traffic, and brand visibility metrics.
  • Build media and influencer relationships for brand amplification.

Key Performance Indicators (KPIs)

  • Social Media Growth: 15–20% quarterly increase in engagement and follower count.
  • Press Coverage: Secure 5–10 high-quality media placements per quarter.
  • Website Traffic: 20% YoY increase in organic traffic from content and campaigns.
  • Event Visibility: Achieve 90% satisfaction from post-event communication feedback.
  • Brand Consistency: Ensure 100% alignment in tone and visual identity across platforms.

Objectives and Key Results (OKRs)

  • Objective 1: Increase GAIA AFRICA’s brand visibility nationally and regionally.
    • KR1: Launch 3 integrated campaigns per quarter.
    • KR2: Grow media partnerships by 30% by Q4.
  • Objective 2: Drive member engagement through content and storytelling.
    • KR1: Publish 2 monthly newsletters with 40%+ open rates.
    • KR2: Maintain blog publishing cadence of 2 posts/month.

Educational Requirements & Experience

  • Bachelor’s Degree in Communications, Public Relations, Marketing, or related fields
  • 5 – 7 years of relevant experience, ideally in a luxury, lifestyle, or membership-based organisation
  • Experience in high-level media outreach and executive communication
  • Fluency in English (oral and written).

Skills & Competencies:

  • Strategic communication and brand management
  • Leadership and team coordination
  • Project management and deadline control
  • High-level writing, proofreading, and editorial judgment
  • Crisis communication and media training
  • SEO and content marketing
  • Knowledge of social and digital trends
  • Proficiency in MS Office, Canva, Google Workspace, and social media tools.

Application Closing Date
15th November, 2025.

How to Apply
Interested and qualified candidates should send their Applications to:careers@gaiaafricaclub.com using the Job Title as the subject of the mail.

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