Brand and Public Relations Manager

Job Description

Company: Sahara Group
Location: Lagos, Lagos State
Job Type: Full-time
Experience: 5+ years in brand management and PR
Education: Bachelor’s degree in Marketing, Communications, or related
Salary: Competitive

Job Description:
As Brand and Public Relations Manager, you will be responsible for developing and executing brand positioning and PR strategies that elevate the company’s profile and market presence. You will manage media relations, sponsorships, and corporate events, ensuring alignment with brand values and business objectives. Your role will include overseeing digital engagement strategies, crafting compelling narratives, and coordinating cross-functional teams to deliver integrated marketing communications. You will monitor brand health through media analysis and consumer insights, adjusting strategies to maximize impact. The manager will also lead crisis communication efforts and serve as a key advisor to senior leadership on reputation management.

Job Requirements:

Bachelor’s degree in Marketing, Communications, Public Relations, or related field.

At least 5 years’ experience in brand management and public relations, preferably in a multinational or large corporate setting.

Demonstrated ability to develop and implement successful PR campaigns and brand strategies.

Strong leadership and team management skills.

Excellent media relations and negotiation capabilities.

Proficiency in digital marketing tools and analytics platforms.

Exceptional communication, presentation, and interpersonal skills.

Ability to manage budgets and deliver measurable results.