Brand and Public Relations Manager

Job Description

Company: FMCG Company
Location: Benin City, Edo State
Job Type: Full-time
Experience: 4+ years in brand management and public relations
Education: Bachelor’s degree in Marketing, Communications, or related
Salary: Competitive

Job Description:
Lead the development and implementation of brand positioning and public relations strategies to strengthen the company’s market presence and reputation. You will manage media relations, sponsorships, corporate events, and digital engagement initiatives. Your responsibilities include crafting compelling brand narratives, coordinating with marketing teams to ensure consistency across all channels, and monitoring brand health through media analysis and consumer insights. You will also oversee crisis communication efforts and serve as a key spokesperson when necessary. The role demands strategic vision, creativity, and strong leadership to drive brand growth.

Job Requirements:

Bachelor’s degree in Marketing, Communications, Public Relations, or related field.

Minimum 4 years’ experience in brand management and PR, preferably in FMCG.

Proven ability to develop and execute successful PR campaigns.

Strong media relations and negotiation skills.

Excellent communication, presentation, and leadership abilities.

Proficiency in digital marketing and analytics tools.

Strategic thinker with strong project management skills.