Brand and Public Relations Manager

Job Description

Company: FMCG Company
Location: Aba, Abia State
Job Type: Full-time
Experience: 4+ years in brand management and public relations
Education: Bachelor’s degree in Marketing, Communications, or related
Salary: Competitive

Job Description:
Develop and implement brand positioning and public relations strategies to strengthen the company’s market presence and reputation. Manage media relations, sponsorships, corporate events, and digital engagement initiatives. Craft compelling brand narratives and coordinate with marketing teams to ensure consistency across all channels. Monitor brand health through media analysis and consumer insights, adjusting strategies to maximize impact. Lead crisis communication efforts and serve as a key spokesperson when necessary.

Job Requirements:

Bachelor’s degree in Marketing, Communications, Public Relations, or related.

Minimum 4 years’ experience in brand management and PR, preferably in FMCG.

Proven ability to develop and execute successful PR campaigns.

Strong media relations and negotiation skills.

Excellent communication, presentation, and leadership abilities.

Proficiency in digital marketing and analytics tools.

Strategic thinker with strong project management skills.