Brand Manager

Public Relations
Lagos State
October 28, 2025
Full Time

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Job Description

Mactay Consulting is the leading management consulting firm in Nigeria, providing HR Consulting, Learning & Development Solutions, Outsourcing and Contact Centre Solutions.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Lagos 
Employment Type: Contract (Three Months)

Job Summary

  • The Brand Manager builds the marketing strategic plans with the Marketing Lead.
  • He / She works in collaboration with other departments, and external providers to develop and execute local brand strategy in line with global best practice and local requirements.

Responsibilities

  • Develop and implement full Brand Plan for the brands in line with company guidelines.
  • Manage budget on a regular basis. Ensure optimal allocation of ATL & BTL expenditures, full budget control.
  • Accountable for the development, implementation, and control of 360 brand engagement activities based on positioning and brand platform through close collaboration with communication, trade marketing & sales departments. Post campaign evaluation and feedback.
  • Support ‘Brand Activation Calendar & responsible for its excellent execution; bi-monthly presentation update to the commercial, communication & trade marketing team/s.
  • Support on driving Event, PR & Brand Image Building Activities: from idea generation (Brief) to launch; Close participation with ‘Communication’ department as well as working closely with third party suppliers & agencies.
  • Develop detailed new product launch plan: Event & PR, on trade and off-trade activations.
  • Provide/deliver clear consumer insights (competitor activity, consumer needs, segmentation, and value proposition) to the sales team of the distributor.
  • Monitor the market on a regular basis; internal sales analysis by brand, by channel/by region
  • Regular communication on operational matters including updated brand activation plan/calendar, coordinate visit (organizational part); Gain best practices through knowledge of the organization.
  • Participate in organizing VIC dinners including post evaluation.
  • Monitor & constant tracking of POSM stock ensuring optimal allocation.
  • Good team work daily. Generate ideas & out of box thinking.

Requirements

  • A bachelor’s degree in marketing, Communications, Business Administration, or related field. MBA is a plus
  • Minimum 5-8 years’ experience as a Brand Manager.
  • Strong understanding of marketing principles and brand Management.
  • Good Understanding/Experience of Commercial and Trade Marketing.
  • Creative and Digitally Savvy.
  • Excellent analytical and creative problem-solving skills.Great communication skill. French language is an added advantage.
  • Experience working in a team-oriented, collaborative environment.
  • Strong knowledge of Excel, PowerPoint, multi-dimensional tools (ESSBASE, EOS, Microsoft database type) are necessary.

Salary
Negotiable.

Application Closing Date
10th November, 2025.

How to Apply
Interested and qualified candidates should send their CV to: recruitment@mactay.com using the Job Title as the subject of the mail.

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