Brand Storyteller & Social Media Manager

Public Relations
Ikoyi, Lagos State
October 28, 2025
Full Time

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Job Description

straitPay is a fin-tech company on a mission to make spending & investing in Africa a lot easier and convenient for anyone interested in Africa. We believe that there is a lot of potential on the African continent, which is why at Straitpay – We believe in Africa. We are a Fin-tech company, on a mission to make spending & investment in Africa a lot easier and convenient for anyone interested in Africa. You can be a part of this exciting journey, and make a difference in the African fintech space.

We believe that there is a lot of potential on the African continent, which is why at straitPay – We believe in Africa. We are a Fintech company, on a mission to make spending & investment in Africa a lot easier and convenient for anyone interested in Africa.

We are recruiting to fill the position below:

Job Title: Brand Storyteller & Social Media Manager

Location: Ikoyi, Lagos
Employment Type: Full-time

Job Summary

  • We’re looking for a creative, strategic, and digitally fluent Brand Storyteller & Social Media Manager to craft and communicate our brand’s voice across multiple channels. The ideal candidate will transform our values, products, and impact into compelling stories that inspire, engage, and grow our online community.
  • This role combines creative storytelling, social media strategy, content production, and data-driven marketing — bringing the brand to life through words, visuals, and authentic engagement.

Key Responsibilities
Brand Storytelling & Content Development:

  • Develop and execute a cohesive brand narrative that aligns with company mission, vision, and tone.
  • Create engaging multimedia content (copy, video, graphics, and blog posts) that communicates brand values and customer impact.
  • Collaborate with design, product, and marketing teams to develop campaigns that resonate with target audiences.
  • Craft compelling stories around customer testimonials, milestones, innovations, and social impact.

Social Media Strategy & Management:

  • Develop and manage the brand’s presence across social media platforms (Instagram, X/Twitter, LinkedIn, Facebook, TikTok, YouTube, etc.).
  • Plan, schedule, and publish high-quality content using analytics-driven strategies.
  • Grow and engage online communities through consistent voice, storytelling, and responsiveness.
  • Monitor trends, hashtags, and competitor activity to keep the brand relevant and ahead of the curve.

Content Analytics & Performance Tracking:

  • Track and analyze performance metrics (reach, engagement, conversions, etc.) to evaluate the success of campaigns.
  • Generate monthly performance reports and insights to inform future content strategies.
  • Use tools like Google Analytics, Meta Business Suite, Hootsuite, or Sprout Social to drive data-backed decisions.

Campaign & Community Collaboration:

  • Partner with influencers, creators, and brand advocates to amplify reach.
  • Coordinate storytelling efforts across marketing campaigns, product launches, and corporate initiatives.
  • Manage user-generated content and encourage authentic brand conversations.

Key Performance Indicators (KPIs)

  • Growth in social media followers and engagement rate.
  • Improvement in brand sentiment and online visibility.
  • Increase in website traffic and lead conversions from social platforms.
  • Consistent storytelling alignment across all brand touchpoints.

Qualifications & Skills
Education:

  • Bachelor’s degree in Marketing, Communications, Journalism, Media Studies, or a related field (or equivalent experience).

Experience:

  • 3+ years of experience in brand storytelling, content creation, or social media management.
  • Proven track record of growing online communities and managing successful campaigns.

Core Skills:

  • Exceptional storytelling and copywriting ability.
  • Strong understanding of social media trends and content formats.
  • Skilled in using Canva, Adobe Creative Suite, or similar tools.
  • Analytical mindset with familiarity in social media and web analytics tools.
  • Basic knowledge of SEO, content strategy, and influencer marketing.
  • Excellent communication, collaboration, and project management skills.

Preferred (Bonus) Skills:

  • Photography/videography experience.
  • Basic video editing (Premiere Pro, CapCut, or similar).
  • Experience in paid social advertising and A/B testing.

Personal Attributes

  • Creative thinker with a storyteller’s heart.
  • Passionate about brand building and audience engagement.
  • Curious, adaptable, and data-informed.
  • Strong attention to detail and brand consistency.
  • Self-starter who thrives in a fast-paced, collaborative environment.

 Why Join Us

  • Opportunity to shape the voice and story of a growing brand.
  • Creative autonomy with measurable impact.
  • Collaborative, innovative, and purpose-driven culture.
  • Competitive compensation and growth opportunities.
  • Opportunity to shape the voice and story of a growing brand.
  • Creative autonomy with measurable impact.
  • Collaborative, innovative, and purpose-driven culture.
  • Competitive compensation and growth opportunities.

Application Closing Date
31st October, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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