HORECA Team Lead

Sales
Lagos State
September 17, 2025
Full Time

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Job Description

Coca-Cola HBC (Coca-Cola Hellenic Bottling Company) is a bottling partner of The Coca-Cola Company. Coca-Cola HBC is headquartered in Zug, Switzerland and has a premium listing on the London Stock Exchange and secondary listing on the Athens Exchange. The Coca-Cola Company is the world’s largest beverage company and operates in more than 200 countries.

Life at Coca-Cola HBC is fast-paced and challenging, with fair rewards and exciting learning opportunities. We promote an inclusive workplace, value diverse views and opinions and always appoint the best person for the job, ensuring equality in our shortlists and appointments. Take up the challenge. Join us!

We are recruiting to fill the position below: 

Job Title: HORECA Team Lead

Location: Nigeria

About The Job

  • The successful candidate will be expected to plan and implement consumer promotions/events according to brand plan. He/She will also be expected to lead the market development of area/customer of responsibility (volume, growth, revenue, market share, etc.) & achieves KBIs.

Your Key Responsibilities

  • Leads a team of HORECA and beer parlour BDs in the area, achieving VOL, revenue, distribution & activation KPIs
  • Supports on-going HORECA outlet segmentation and optimum market coverage
  • Supports the Top On-Trade agreements / contracts customer plan, led by the Prestige Accounts Lead
  • Partners with Trade Marketing team to provide his/ her area and respective BDs with POSMs and any activation toolkit to build PiCos
  • Drives excellent execution across his/ her area based on PiCos and NSR via proper Brand Mix
  • Grows HORECA direct customers Vol, NSR & critical KBIs (Distribution, RED, etc..) – drives sell outs of PSDs via his/ her indirect outlets
  • Drives customer satisfaction development and work on Feedback (NPS)
  • Coaches his/ her peers on any HORECA/IC issue related to On-trade activation
  • On-route / On the job coaching & feedback to his/ her direct reports
  • Support the deployment of team IDPs and career progression
  • Drives HORECA execution in his/ her area (customer negotiations, leading at peer level & upwards)
  • Develops annual area business plan on brand & customer planning level
  • Provides valuable market feedback to his/ her Line Manager and Trade Marketing team for the development of the quarterly activity plan
  • Sets performance management routines with own team, while partnering with Premium Spirits Off trade team to support sell outs
  • Develop strategic partnerships with key customers and build alliances with key cooperating departments through common routines (Logistics / Finance / Marketing)
  • Develops a cross-functional team approach in account management for joint value creation
  • Ensures successful launching of all new products/categories and proper Distribution by managing the HORECA & Beer Parlour BDs.

Requirements

  • BA / B.Sc or HND in relevant discipline
  • Minimum of five years’ experience in FMCG (Alcoholic Beverage/Premium Spirits Category), three (3) of which must have been in the Sales Manager role.
  • Commercial & Customer Marketing Experience (Spirits/AFBs)
  • Commercial capabilities (both NARTDs and PS Portfolio)
  • Key Account On-Trade Customers Management
  • Financial acumen & resources management
  • Selling & negotiation with Key customers
  • Analytical thinking & synthesis to drive decision making
  • Building Internal successful & mutual benefit relationships
  • Interpersonal skills.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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