National Sales Manager – Modern Trade at a Food & Beverage Company – TeamAce Limited

Job Description

TeamAce Limited – Our client, a reputable company in the Food & Beverage sector, is recruiting suitable candidates to fill the position below:

Job Title: National Sales Manager – Modern Trade

Location: Lagos
Employment Type: Full-time

Job Summary

• As the National Sales Manager (Modern Trade), you will be responsible for leading nationwide sales operations across retail and key account channels.
• You will drive market penetration, expand brand visibility, and execute a strong commercial strategy that accelerates both sell-in and sell-out performance.
• This role requires mature leadership, deep industry knowledge, and full ownership of commercial outcomes while reporting directly to the Managing Director.

Responsibilities

• Lead and manage nationwide modern trade operations including regional managers, area managers, key account teams, merchandisers, and field representatives
• Develop and execute a comprehensive commercial strategy to grow market share, expand listings, and strengthen retail execution
• Build and maintain senior-level relationships with major retailers, distributors, and key accounts to secure and retain listings
• Assess the current sales structure and implement required changes to build a high-performance, accountable team
• Drive strong in-store execution including merchandising, pricing, promotions, sampling, visibility, and planogram compliance.

Requirements

• B.Sc. / HND in Business, Marketing, or related field; MBA is an added advantage
• 10–15 years’ experience in sales leadership within F&B, FMCG, or retail-focused environments
• Strong modern trade experience with proven success across large supermarkets, retail chains, and key accounts
• Demonstrated ability to lead large, diverse sales teams and deliver consistent commercial results
• Deep market understanding, strong strategic thinking, and resilience in competitive environments.

Salary
Open (Based on Experience).

Application Closing Date
11th January, 2026.