Product Campaign Manager

Public Relations
Lagos State
October 28, 2025
Full Time

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Job Description

Transsion Holdings is the parent company of TECNO, Infinix, and itel, and a leading smartphone manufacturer in Africa and emerging markets. With a focus on innovation tailored to local needs, Transsion also manages accessory, appliance, and after-sales brands like Oraimo, Syinix, and Carlcare.

We are recruiting to fill the position below:

Job Title: Product Campaign Manager

Location: Lagos
Employment Type: Full-time

Description

  • The Product Campaign Manager will be responsible for developing and executing integrated marketing campaigns that drive awareness, engagement, and sales of the company’s products.
  • This role involves localizing global go-to-market strategies for the Nigerian market, planning and managing product launches, and coordinating both online and offline promotional activities.
  • The ideal candidate is a creative, data-driven marketer with strong project management skills and a deep understanding of local consumer behavior.

Key Responsibilities

  • Develop and implement comprehensive product campaign plans covering digital, social media, and offline channels.
  • Localize global product positioning and messaging to suit the Nigerian market and audience preferences.
  • Plan and execute product launch campaigns, ensuring effective alignment between marketing, sales, and product teams.
  • Manage B2B and B2C promotional activities, including digital marketing, advertising, events, and brand activations.
  • Organize and oversee product promotional events, exhibitions, and trade shows to increase brand visibility and sales leads.
  • Collaborate with creative, PR, and media agencies to ensure cohesive and impactful communication across all channels.
  • Monitor and analyze campaign performance using marketing analytics tools to measure ROI and optimize results.
  • Maintain brand consistency across all marketing materials and ensure alignment with HQ’s global strategy.
  • Manage marketing budgets for assigned campaigns, ensuring cost efficiency and timely execution.
  • Identify market trends, consumer insights, and competitor activities to inform campaign strategies.
  • Work closely with cross-functional teams (Sales, Product, Customer Service) to ensure successful go-to-market execution.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • 5 – 7 years of experience in marketing campaign management, product marketing, or brand management (preferably in FMCG, tech, or consumer electronics industries).
  • Proven experience executing integrated online and offline campaigns.
  • Strong understanding of digital marketing channels (social media, influencer marketing, email, paid ads, etc.).
  • Excellent project management, organizational, and multitasking skills.
  • Creative mindset with the ability to translate strategy into actionable marketing plans.
  • Strong analytical and problem-solving abilities.
  • Excellent communication and presentation skills.

Application Closing Date
3rd November, 2025.

How to Apply
Interested and qualified candidates should send their CVs to: adebayo.deborah@transsion.com using the job title as the subject of the mail.

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