Public Relations Strategist

Job Description

Company: Work in Nigeria Recruitment Agency
Location: Lagos, Lagos State
Job Type: Full-time
Experience: Minimum 3-4 years in PR or communications
Education: Bachelor’s degree in Public Relations, Journalism, Communications, or related
Salary: ₦300,000 – ₦400,000 per month

Job Description:
As a Public Relations Strategist, you will be responsible for conceptualizing, developing, and executing comprehensive public relations campaigns that enhance the organization’s brand visibility and reputation across multiple platforms. You will work closely with the marketing and executive teams to craft strategic messaging that aligns with corporate goals and resonates with diverse audiences. Your role will include managing relationships with media outlets, influencers, and stakeholders, coordinating press releases, organizing press conferences and events, and monitoring media coverage to assess the impact and effectiveness of PR efforts. You will also be tasked with crisis communication management, developing contingency plans to protect and restore the company’s reputation in adverse situations. Additionally, you will analyze industry trends and competitor activities to identify opportunities for proactive PR initiatives. This role requires a proactive, creative thinker who can balance strategic planning with hands-on execution, ensuring all public relations activities contribute to the company’s long-term success.

Job Requirements:

A Bachelor’s degree in Public Relations, Communications, Journalism, or a related field is mandatory.

At least 3 to 4 years of proven experience in public relations, preferably within a dynamic corporate or agency environment.

Exceptional writing, editing, and verbal communication skills, with the ability to craft compelling narratives tailored to different audiences.

Demonstrated expertise in media relations, including building and maintaining strong relationships with journalists, editors, and influencers.

Proficiency in digital communication platforms and social media management tools to amplify PR campaigns effectively.

Strong project management skills with the ability to oversee multiple campaigns simultaneously and meet tight deadlines.

Experience in crisis communication and reputation management, including developing and executing crisis response plans.

Analytical mindset with the ability to monitor, measure, and report on the effectiveness of PR strategies using relevant metrics and tools.

High level of professionalism, discretion, and ethical standards in handling sensitive information.