Sales Representative

Sales
Lagos State
October 31, 2025
Full Time

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Job Description

Gerflor is a world global leader in the production and distribution of flooring, wallcovering and finishes. With 5.000 employees, 24 manufacturing plants, 5 R&D centres and 30 subsidiaries Gerflor provides its customers with design-driven, innovative and environmentally-friendly solutions in more than 120 countries. In 2023, Gerflor has achieved a turnover of 1,5 b€, with over 70% of sales in international markets. This performance is supported by a strong presence in multiple market applications : healthcare, housing, education, sport, transport, retail, industry, offices, public buildings and hospitality. And prestigious brands such as Taraflex®, Mipolam®, Taralay®, Gradus®, Romus®, SPM®, Connor Sports®, Sportcourt® and DLW®.

We are recruiting to fill the position below:

Job Title: Sales Representative

Location: Lagos

Position

  • As Sales Representative for Nigeria, you will be responsible for the specification and sales of Gerflor’s product ranges across key market sectors.
  • You will report directly to the West Africa Export Manager and collaborate with internal departments such as Customer Service, Marketing, Technical Assistance, and Credit.

Main Responsibilities

  • Achieve the sales budget for Nigeria,
  • Analyze the market: competition, potential, key players,
  • Recommend strategic actions based on market opportunities,
  • Manage and support existing distributors,
  • Identify and appoint new distributors,
  • Promote Gerflor products to specifiers: architects, designers, health authorities, builders, etc,
  • Sell to flooring contractors, general contractors, and end users,
  • Train distributor sales teams and conduct joint visits,
  • Implement the company’s pricing policy,
  • Organize “Lunch & Learn” sessions with specifiers,
  • Track key projects and update CRM tools,
  • Participate in trade shows and roadshows,
  • Provide market intelligence on competition, trends, and standards,
  • Organize factory visits for customers,
  • Handle customer complaints when needed.

Requirements

  • You have a degree from a business school and at least 5 years experience in B2B sales and distributor management, particularly for a company in the finishing sector (floor or wall coverings, paint, sanitary equipments, etc.).
  • Experience in the flooring sector or with architects is an advantage.
  • Fluent in English, you are sales-driven, organized, and autonomous.
  • You enjoy building relationships and thrive in international environments.
  • You are proactive, accountable, and comfortable with reporting and digital tools.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Note
Other information:

  • GERFLOR, a company committed to diversity and inclusion, ensures equal opportunities through a recruitment process free from any form of discrimination.
  • To guarantee that no talent is overlooked, we encourage everyone to apply!

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